Posts Tagged 'softshelf'

Press release for SoftShelf

PressRelease.ai

2009 Salone Internazionale del Mobile

Milan, Italy

2009 Salone Internazionale del Mobile

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2009 Salone Internazionale del Mobile

Milan, Italy

a+d+m, April 2009

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SoftShelf is featured in  Caterina Tiazzoldi’s article, “Digital Primitives.”

a+d+m magazine, April 2009

new pictures for SoftShelf

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Yong Ju Lee + Brian Brush

SoftShelf

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Yong Ju Lee + Brian Brush

Softshelf is inspired by the idea of creating a bookshelf that deforms the rational cellular grid in order to create a custom occupiable, differentiated, and soft space for the storage of books and other objects.  It is fully customizable by manipulating five customer controls embedded in a parametric design system: overall size of the shelf, overall geometric effect of the shrinking and expanding of boxes, the strength of this geometric effect on the entire shelf system, the curvature shape of the shelf, and the stretched shape of the boxes.  Softshelf takes advantage of the rigidity and fluidity of wood combined with the precision of CNC milling technology to create a monolithic and continuous form, sturdy yet geometrically complex, and ultimately innovative.


Categories

2010. 2. YJL is chosen as Jury Selection at The 2010 ENYA International Ideas Competition,with KJ Kim.

Horizontal City is featured on;
Evolo Magazine #1
http://www.evolo.us/

2010. 1. 16. SoftRigid's works is featured in Jack Kent Cooke Foundation Artist Showcase at 25CPW Gallery.

2009. 9. Rechargeable Bin was chosen as finalist for The 4th Bin International Competition.

2009. 8. Fuse Bench moved up to the final phase for Seoul Design Olympiad 2009 Competition.

2009. 5. YJL received Master of Architecture from Columbia University.

SoftShelf got Special Mention in Young & Design Competition in Salone Internazionale del Mobile 2009, Milan.

SoftShelf is featured on;
Ideat Magazine,
a+d+m Magazine,
http://ffffound.com
http://www.existingvisual.com
http://spaceinvading.com
http://www.core.form-ula.com
http://www.designboom.com/weblog
http://theblogonthebookshelf.blogspot.com
http://www.dsgnwrld.com
http://blog.bellostes.com
http://www.id4.ru
http://culturenow.com
http://www.100casa.it

2008.12.
Transforum is published.

2008.12.
SoftShelf is completed.

SoftRigid is featured on DigitAG&; http://andreagraziano.blogspot.com

2008.9.
YJL starts teaching assistant for visual studies at GSAPP.

2008.7.13 - 7.26
YJL ans BWB participates in The Torino 2008 World Design Capital Workshop.

Brian Brush joined SoftRigid.

2008.6.
Yong Ju Lee begins SoftRigid.

Contact

softrigid@gmail.com
yongjulee99@gmail.com
brianwaynebrush@gmail.com

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